"We speak to thousands of photographers every year": How Capture One builds the future of professional workflows by providing "technology that almost seems to melt away"

Capture One, a Danish photography software company, remains committed to understanding the workflows of photographers. CEO Rafael Orta emphasizes that the company's approach is rooted in direct interaction with professionals. They regularly attend major events, conferences, and even conduct studio visits to gain insights into professional practices.

Orta is particularly proud of the company's extensive communication with photographers, stating that they speak to thousands annually. This direct engagement allows Capture One to shape its products in a way that feels almost invisible to users. One key feature they continue to prioritize is tethered shooting, where a camera is connected directly to a computer during a shoot, allowing for instant updates on a larger display.

This feature is vital for collaborative commercial shoots. Looking ahead, Capture One is set to release tethering support for Hasselblad cameras, focusing on seamless functionality, fast file transfers, and reliable connections. Despite being a relatively small company, Capture One has a significant global impact, serving sectors such as commercial photography, fashion, advertising, journalism, and entertainment.

The company's influence is evident in its widespread use across various professional domains, often surprising even the team with its unexpected presence in film and television productions. For Capture One, the future lies in continuing to support photographers through close collaboration and the development of innovative, intuitive technology.