Reisen: Wie US-Urlauber den Tourismus auf Mallorca verändern

Mallorca has traditionally been a European destination, primarily attracting Germans and Brits. However, this could change with the introduction of United Airlines' direct flights from New York to Palma since 2022. This has led to a noticeable increase in US tourists on the island. US tourists are well-received in Mallorca, with Bartolomé Deyá Tortella, dean of the Tourism Faculty at the Universitat de les Illes Balears, noting that they spend significantly more money than Europeans and seek the Mediterranean lifestyle, regional cuisine, and wines rather than just sun and beach.

According to the national Spanish statistics institute INE, 300,000 US tourists visited the Balearic Islands between May and October, a 16% increase from the previous year. For the current season, travel platform Mallorcard predicts that US market demand will grow by around 40%. While still a small fraction of the 5 million German tourists, the influx of Americans could change the price landscape on Mallorca, according to tourism experts like Markus Orth, CEO of Lufthansa City Center.

American consumers show a different willingness to pay compared to European island visitors, according to Orth. The spending of American tourists on the Balearic Islands increased to 236 million euros in the summer of 2025, up from 162 million euros three years prior.