VIDEO: Why Yoruba movies dominate cinema, digital platforms over Igbo — Francis Duru
Nollywood actor Francis Duru has expressed concern over the declining presence of Igbo-centric movies and cultural heritage stories in contemporary Nigerian cinema, calling on Igbo filmmakers and investors to learn from their Yoruba counterparts. Duru made the observations during an interview on Gbam, aired on the Yan Content Factory YouTube channel on Friday. Responding to Read More:…
Veteran Nollywood actor Francis Duru lamented the decline of Igbo-centric films and cultural heritage stories in Nigeria's contemporary cinematic landscape. Talking to Gbam on Friday, Duru attributed Yoruba producers' current dominance in major release windows and streaming platforms to their strategic investment, adherence to cultural narratives, and proactive expansion.
"We need to learn from them," he said, urging Igbo filmmakers and investors to emulate Yoruba stakeholders' success. Duru criticized the lack of protection, organization, and capital mobilisation by Igbo stakeholders, noting that the Yorubas created and protected their own industry, while others failed to do so. He also lamented the underutilisation of Igbo cultural heritage and the departure of early pioneers who pursued film production primarily for financial gain, ultimately losing influence in the evolving market.
Written by urgent.news from Punch Nigeria's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
