The Pokémon Company Looks to Smart Device Integrations as Future Targets
President and CEO of The Pokémon Company, Tsunekazu Ishihara, shared a small bit of insight about the company’s possible future plans with wearable technology during a panel discussion at the inaugural PokémonXP.
Tsunekazu Ishihara, President and CEO of The Pokémon Company, discussed potential future plans for integrating Pokémon with smart devices during a panel at PokémonXP in San Francisco, CA. Reflecting on the evolution of Pokémon alongside technological advancements such as smartphones and wireless connectivity, Ishihara suggested a new challenge: integrating Pokémon with wearable technology like smartwatches, smart glasses, or even smart rings.
This idea emerged following the introduction of the Fitbit Air Special Edition Pokémon Sleep, a wearable health tracker that offers full connectivity to the Pokémon Sleep app, which gamifies sleep through Pokémon collection. Ishihara, who is also a co-owner of the Pokémon franchise with Nintendo and Game Freak, expressed his enthusiasm for new forms of play that can captivate audiences, hoping Pokémon will continue to innovate and delight people for generations to come.
Written by urgent.news from IGN's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
