메타, 틱톡·유튜브에 “청소년 보호 동참하라”…신문 전면광고로 압박

Meta, a leading social media company, has publicly urged its competitors, TikTok and YouTube, to join in protecting young users, as part of a lawsuit agreement with US state governments. Meta is proposing that these platforms adopt similar restrictions on usage and features that it has implemented on its own platforms, such as limiting daily usage to 2 hours, blocking nighttime app access, disabling notifications during school hours, and providing parental monitoring features.

The newspaper ads, published in newspapers across the US, highlight these measures and press for TikTok and YouTube to participate. Meta emphasizes that this collaboration is necessary for true effectiveness, as individual action by Meta alone will not suffice. They also stress that each platform must support parents and protect young users, as users often move from one app to another if a single app imposes restrictions.

Meta's actions suggest a desire to prevent user migration away from their own platforms. The company previously agreed to pay around $167 billion to state governments for compensating users of Facebook and Instagram for alleged youth addiction, and to strengthen protective measures for young users on those platforms. In this context, TikTok and YouTube may face similar regulatory burdens if they do not adopt comparable measures.

While the companies have not yet responded officially to Meta's proposal, the New York Times notes that it remains unclear what mechanisms would be needed to ensure real cooperation from other competitors.