Sports retail: Intersport picks up pace with new businesses
There are already more than 1,400 Intersport stores. Several hundred of them also operate under their own name. But the Germany map still shows many blank spots.
Intersport, Germany's largest sports retailer group, is on track to exceed its goal of opening 100 new locations by 2030. The company has already opened 13 new stores this year, with more to come, and plans to surpass its initial target of 9 new openings for the year. Intersport aims to increase its revenue to around €6 billion by the end of the decade, with a expected market share of around 30%.
The company is also introducing new concepts, including "Superstores" to compete with Decathlon, and has seen a boost in sales from the recent football World Cup in North America.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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- Sportbranche: Intersport macht Tempo bei neuen Geschäften handelsblatt.com
