Men head to cosmetic clinics to complete weight-loss transformations
AS top-selling weight-loss drugs help more men in the United States slim down, a growing number are seeking cosmetic treatments for sagging skin, hair loss and dental issues to complete their physical transformation, patients and plastic surgeons say.
In recent years, more men in the United States are heading to cosmetic clinics to complete their weight-loss transformations, driven by the popularity of top-selling weight-loss drugs and shifting societal attitudes towards masculinity, according to patients and plastic surgeons.
Mark C, a 57-year-old tech professional from Hoboken, New Jersey, has lost 23kg over the past five years by using obesity medications like Novo Nordisk's Wegovy and Eli Lilly's Zepbound. Despite feeling good about his weight loss, he noticed sagging skin and thinning facial volume, prompting him to undergo a deep-plane facelift in April.
Sean Alemi, a New York-based facial plastic surgeon, has seen a doubling in the number of male patients he treats in the past year, with most of them losing weight through GLP-1 therapies. While women still make up the majority of aesthetic treatments, male demand has grown significantly. In 2024, men underwent 1.7 million cosmetic procedures, a 2.7% increase from the previous year.
Younger men often seek procedures to remove loose skin and enhance their athletic physique, while older men focus on signs of aging, particularly in the face and neck. Men accounted for 28.3% of weight-loss drug prescriptions filled in the first quarter of this year, up from 18.3% four years earlier, based on GoodRx data.
Dr Rian Maercks, a Miami-based plastic surgeon, notes that men often seek cosmetic procedures after experiencing a weight loss plateau and gaining muscle mass, which can leave them with loose skin and a disconnect between their improved physique and residual anatomy. Walter Barrientos, a 45-year-old truck driver from Lancaster, California, underwent tummy tuck surgery, liposuction, and other procedures to address his post-weight loss concerns.
Dr Michael Omidi, a Beverly Hills-based plastic surgeon, advises patients to consider surgery if the issue significantly impacts their daily life. Mohammad Warrad, a 27-year-old New York-based business owner, had AirSculpt surgery to address his disproportionate midsection after using GLP-1 drugs, aiming for a more uniform appearance.
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