Globally popular 'Baby Shark' aims to expand storyline with younger sibling

SEOUL, Aug. 29 (Yonhap) -- The Pinkfong Company, the South Korean brand behind the worldwide sensation "Baby Shark," intends to expand the beloved character's story with a younger sibling and friends, CEO Kim Min-seok revealed. Speaking to Yonhap News Agency, Kim outlined the company's plan to explore various creative avenues for "Baby Shark," including animation, movies, and live performances.

In the first half of next year, fans can anticipate the debut of "Baby Shark's" younger sibling and friends, with the narrative set to unfold alongside them, according to Kim. The "Baby Shark" melody, characterized by its catchy refrain, has captivated global audiences for years, with the accompanying "Baby Shark Dance" video racking up an astonishing 17 billion views on YouTube, making it the most-viewed video on the platform.

Despite its global success, Kim emphasized the company's commitment to evolving with changing audience preferences. While maintaining the core essence of "Baby Shark" and its family, the Pinkfong Company will continue to develop new characters and content to align with contemporary trends. Looking ahead, the company also plans to introduce new content leveraging artificial intelligence (AI) at the end of this year or early next year, promising an innovative interface between characters and consumers.