Fake office in Seoul helps reclusive youth fight social isolation

In a secluded community center on the outskirts of Seoul, a group of 33 young adults have begun a unique daily routine: reporting to a company that exists solely to aid their reintegration into society. For many, entering the front door of this office marked their initial venture into the outside world after weeks or even years spent largely confined to their bedrooms.

This is the inaugural cohort at NEET Company, a virtual enterprise operating in Seodaemun District until October 19. Despite its corporate façade, the office operates with no sales goals, no career objectives, and no performance metrics. Specifically tailored for socially isolated youth and those classified as NEET — a term referring to adults who are not in education, employment, or training — the municipal initiative serves as a risk-free transitional space.

Its purpose is to help participants rebuild their daily routines and human connections without the intense pressure of conventional competitive work environments. The program tackles a growing issue in South Korea. According to extensive national health and welfare reports, NEET syndrome has emerged as a significant problem, with thousands of young people slipping through the cracks of society.