'Cosmetics ODM's role is creating what's not out there yet,' Cosmax makeup research head says
SEONGNAM, Gyeonggi Province — Cosmax, one of Korea’s largest beauty original development manufacturing (ODM) companies, has to stay ahead of market trends as it develops products for some 5,000 beauty brands worldwide. Working with clients ranging from major European labels to emerging boutique brands, the company seeks not just to follow demand but to help shape the next beauty trend. At its…
Cosmax, a leading beauty original development manufacturing (ODM) company in Korea, is dedicated to anticipating market trends while developing products for over 5,000 beauty brands globally. The company, based in Seongnam, Gyeonggi Province, collaborates with major European labels and emerging boutique brands to shape future beauty trends. At its research center, Cosmax is focusing on innovative technologies that could become the next market breakthroughs.
Director of the Cosmax Makeup Research & Innovation Center, Woo Young-hwa, highlighted three technologies currently under development that could potentially redefine the global beauty industry. One of these is gel-type formulas. Having already introduced a gelatinous lipstick this summer, which leaves minimal residue after use, Woo is now concentrating on further developing this innovative technology.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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