'Cosmetics ODM's role is creating what's not out there yet,' Cosmax makeup research head says

SEONGNAM, Gyeonggi Province — Cosmax, a leading beauty original development manufacturing (ODM) company in Korea, is constantly striving to anticipate market trends as it creates products for over 5,000 beauty brands across the globe. The company collaborates with clientele ranging from prominent European labels to burgeoning boutique brands, aiming not only to keep pace with demand but also to influence the subsequent beauty trend.

At its research facility in Seongnam, Gyeonggi Province, Cosmax is investigating what it anticipates to be the next significant industry breakthroughs. While fundamental consumer requirements and preferences are typically apparent, the route to delivering these solutions can be imaginative and inventive. According to Woo Young-hwa, the director of the Cosmax Makeup Research & Innovation Center, three technologies currently being developed could potentially become major trends in the global beauty industry.

Gel-type formulas represent one of these technologies that Cosmax believes has the potential to reshape product lines. Following the introduction of a gel-based lipstick this summer that leaves minimal residue post-use, Woo is now concentrating on the development of additional innovations.