Cape Town wins two titles at World Travel Awards Africa 2026

Cape Town has earned two prestigious titles at the World Travel Awards Africa 2026, solidifying its reputation as a top-tier travel destination. The South African metropolis, known as the Mother City, was named Africa's Leading City Destination 2026 and Africa's Leading Meetings & Conference Destination 2026 during the awards ceremony in Zanzibar.

The World Travel Awards, often compared to the Oscars of Tourism, are determined by a global vote of travel industry professionals, making each victory a reflection of the city's excellence on different fronts.

One award celebrates Cape Town's appeal to visitors, highlighting its iconic landmarks such as Table Mountain, the stunning Atlantic Coastline, and its thriving culinary and creative scenes. The other accolade recognizes the city's capabilities in hosting major conferences and events, showcasing its world-class venues, ample hotel capacity, and logistical prowess to accommodate thousands of delegates.

Recent data reveals a promising trend in Cape Town's tourism growth. The number of visitors arriving at Cape Town International Airport from other African countries has risen by 17% in 2025, while foreign investor spending within the city increased by 18% over the same period, as reported by Cape Town Tourism. This positive trajectory directly contributes to the city's tourism revenue, benefiting hotels, restaurants, transportation services, attractions, and the numerous individuals employed in the sector.

Cape Town Tourism CEO Enver Duminy expressed his satisfaction with winning both titles, stating that a victory in either category is impressive, while winning both demonstrates the city's exceptional standing. Duminy emphasized the significance of business tourism, noting that visitors attending conferences in Cape Town also spend money on accommodations, dining, and attractions, and some return to the city with friends, family, or colleagues, thereby supporting local jobs.

Mayoral Committee Member for Economic Growth and Tourism James Vos added that business travelers are particularly valuable as they often visit during the week and outside the typical holiday season. Every visitor who chooses Cape Town supports a job in the city, according to Vos.

With the two African titles under its belt, Cape Town now advances to the World Travel Awards Grand Final later in the year, where it will face competition from regional winners worldwide.