Amazon tells sellers to pay up to get your packages to you faster
Amazon encourages third-party sellers to bid for sub-Same Day delivery access, aiming to boost sales by offering faster shipping options.
Amazon is asking select third-party sellers to bid for the chance to offer faster shipping on their products. The e-commerce giant is requesting sellers using Fulfillment by Amazon (FBA) to submit bids to make products eligible for "sub-Same Day" delivery, which arrives in as little as two hours. Sub-Same Day deliveries are available in 2,300 metro areas and have seen 12% higher sales on average compared to regular FBA service.
Sellers participating in the bidding system will only pay for units shipped through the service at the per-unit price they bid. Participation is optional, and sellers are never charged more than the price they set. Amazon will evaluate bids based on factors like customer feedback. While the change may increase what sellers pay to Amazon, it allows them to choose which additional products to offer at faster speeds based on their business expertise and customer insights.
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