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Bull Market or Bear Market: The Real Difference Is What You Do Next

It's easy to make money during a bull market when stock prices seem to only go up. But bear markets are when savvy, gutsy investors can lock in the biggest long-term gains.

  • U.S. stock market has average annual return of 10% over century
  • Bull market defined as 20%+ drop from recent peak
  • Investor with 20+ years experience navigated dot-com bust and COVID-19

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