Welcome to the Hamptons, where every day is another sponsored brand activation
Why the Hamptons has become a summer hotspot for influencer marketing, creator trips, brand events, and pop-ups.
In the Hamptons, brand activations are a daily occurrence. On a Friday in July, Kendall Jenner's tequila brand 818 turned The Surf Lodge's beach club into a tequila lover's haven. Guests enjoyed frozen 818 margaritas, SIPMARGS cocktails, and Popeyes chicken tenders. Influencers and the creator's community joined in a weekend getaway at Montauk, staying in accommodations that looked as luxurious as they felt.
Other brands like SET Active, Cowboy Colostrum, Armani Beauty, and WashWise also joined in the festivities, with activities ranging from lobster rolls and keychains to beauty launches and wellness retreats. This trend appears to be a typical summer activity in the affluent New York enclave.
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