The HUAWEI Pura 90s Series is made for the moments you never planned

Life's most cherished moments often arise unexpectedly, without prior warning. These could include the striking sunlight unexpectedly illuminating a drive home, a favorite song starting during a concert, an animal appearing suddenly during a weekend getaway, or an ordinary day turning into one of the best you've ever had. The philosophy behind the HUAWEI Pura 90s Series is summed up by the mantra, "Now is Your Moment."

This series is now available in South Africa, featuring the HUAWEI Pura 90s Pro and Pura 90s Pro Max. The devices are designed to effortlessly capture, enjoy, and share life as it unfolds, rather than obstructing the experience.

Certain moments occur just beyond reach. At a concert, one cannot physically walk onto the stage. At a sports event, the action may take place on the opposite side of the field. On a game drive, getting closer is usually either impractical or unsafe. The Pura 90s Pro Max caters to such scenarios. It comes equipped with a 200MP Ultra Large Sensor Telephoto Camera that offers a 4x optical zoom and supports 20x ultra-telephoto video.

Additionally, Huawei has implemented CIPA 7.0 image stabilization to maintain sharpness in distant photographs and videos. This innovative feature transforms the way memories are kept, allowing for the capture of the performer rather than the entire stage, or the intricate details that sparked curiosity in the first place.

Conversely, when moments transpire closer to home, the HUAWEI Pura 90s Pro incorporates an ultra-lighting macro telephoto camera that can focus as close as 5 cm. This feature unveils a myriad of fine details, from food and flowers to jewelry and textures. Regardless of the distance, real life seldom adheres to the ideal lighting conditions.

Sunsets cast a vibrant sky behind the subjects of photographs. Restaurants blend warm lighting with sunlight streaming from windows. Concerts shift hues from red to blue to purple within seconds. Both Pura 90s models boast a True-to-Colour Camera 2.0, engineered to reproduce colors accurately under complex and shifting lighting conditions.

The Pura 90s Pro Max further enhances this with an Ultra Lighting HDR camera to capture more detail in the brightest and darkest parts of a scene.

The HUAWEI Pura 90s Series addresses common photography challenges with intelligent tools. AI composition guides framing and positioning before capturing the image. AI De-glare removes reflections from photographs taken through glass, while AI Move enables repositioning, resizing, or duplicating elements within an image. AIBest Expression aids in rescuing group photos where not everyone had a perfect smile simultaneously.

These AI features do not complicate photography; instead, they function as a subtle assistant to help achieve the desired photograph.

The phone that captures life should also reflect the user's style. Huawei's Rhythm of Color design provides the Pura 90s Series with a distinctive and purposeful aesthetic, differing from the conventional smartphone palette. The Pura 90s Pro Max is available in Blush Gold, Blaze Purple, and Graphite Black, while the Pura 90s Pro is offered in Orange Soda, Coconut White, and Mulberry Black.

The design also incorporates practical considerations. The Pura 90s Pro Max features anti-reflection and scratch-resistant Kunlun Glass, which can reduce reflections by up to 70%, aiding in photograph review, navigation, and messaging under the intense South African sunlight. Both models are powered by a 6000mAh battery, ensuring continuous use for photography, navigation, music, messages, video, and sharing without the frequent need to search for power outlets.