Now is your moment with the Huawei Pura 90s Series

The Huawei Pura 90s Series captures life's spontaneous moments with an innovative philosophy centered on minimizing technological interference. Available in South Africa, the Pura 90s Pro and Pro Max models emphasize easy capture, enjoyment, and sharing of genuine experiences rather than intricate photography. Some cherished moments occur just beyond reach, such as during concerts or sports events where proximity is limited.

The Pura 90s Pro Max is engineered for these instances, featuring a 200MP Ultra Large Sensor Telephoto Camera with 4x optical zoom and supporting 20x ultra-telephoto video. To address distant photography challenges, CIPA 7.0 image stabilization is integrated to keep distant images steady. For up-close encounters, the Pura 90s Pro includes an Ultra Lighting Macro Telephoto Camera capable of focusing as close as 5cm, enabling the capture of intricate details like food, flowers, jewelry, and textures.

Both models share True-to-Colour Camera 2.0, which renders colors accurately under varied and complex lighting conditions. The Pura 90s Pro Max additionally incorporates an Ultra Lighting HDR Camera to preserve finer details across both bright and dark areas within a scene. The device prioritizes straightforward technology that faithfully reproduces memories.

While some moments may not be perfectly framed, factors such as unexpected intrusions or unwanted reflections persist. To tackle these issues, the Pura 90s Series offers AI-driven photography tools. AI Composition aids in framing and positioning, AI De-glare eliminates reflections from glass surfaces, AI Move repositions, resizes, or duplicates elements within an image, and AI Best Expression helps rescue group photos where not everyone smiled at the exact same moment.

The Pura 90s Series is conceived to seamlessly accompany users on their daily lives. Adopting a distinctive design, the Rhythm of Colour aesthetic gives the Pura 90s Series a unique visual identity, featuring local color options such as Blush Gold, Blaze Purple, Graphite Black for the Pro Max, and Orange Soda, Coconut White, Mulberry Black for the Pro.

Practical considerations are embedded within the design as well. The Pro Max model features Anti-Reflection and Scratch-Resistant Kunlun Glass, reducing reflections by up to 70%, aiding in viewing photographs, navigation, and messages under bright sunlight. Both models are equipped with a 6000mAh battery, ensuring continuous use for photography, navigation, music, messaging, video, and sharing throughout the day without frequent charging.

The Pura 90s Series is now accessible through select retailers, Huawei Experience Stores, operators, and the Huawei Online Store, with monthly installment plans starting at R849 or a one-time purchase price of R19,999.