Roblox Is Cracking Down On Games That Reward Kids For Doomscrolling
Roblox is restricting games that reward younger players for endlessly consuming autoplaying media feeds. The new restrictions are specifically targeting Roblox experiences like "Steal an Egg," which encouraged players to watch TikTok-style clips for in-game benefits. "Roblox's official alert does not expressly mention SAE, but the new policy is most certainly targeting the viral game first and…
Roblox has implemented new restrictions on games that reward young players for excessive media consumption. Games like "Steal an Egg," which encouraged players to watch TikTok-style clips for in-game benefits, are being targeted by the new policy. The company stated that games incentivizing ongoing media consumption, autoplay, infinite scrolling, and systems rewarding players for doomscrolling through questionable content are no longer available to Roblox Kids (ages 5 to 8) or Roblox Select (ages 9 to 15) accounts.
"Steal an Egg," which involved raising eggs and stealing from NPCs, was recently removed from Roblox but has returned to the store without its problematic video-feed feature. The new restriction does not apply to rewarded video ads, which reward players for watching short clips without autoplay or infinite-scroll design choices.
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