My Business Is Dying

My business is suffering from a significant decline in revenue and monthly recurring revenue since February 2026, with the latter dropping by 12%. This decline is not new to me, as I experienced a similar situation with my Girlfriend Plus application in 2017. Upon analyzing the data, I observed that while the rate of cancellations remains constant, the number of new subscribers per month has been decreasing since February 2026.

I am unsure of the reasons behind this trend, but some possibilities include stopping public development efforts and not sharing revenue data on social media platforms like Twitter. The growing use of AI to convert bank statements has likely contributed to the drop in new subscribers, as AI chatbots offer a faster and more affordable alternative to manual processing.

One of my main competitors appears to be outperforming me, which may have led to the loss of customers. To address the issue, I plan to revisit the cancellation reasons for subscriptions and send follow-up emails based on the user's reason for canceling. I intend to explore various marketing channels, including content marketing, tram and bus ads in Hong Kong, and podcast and YouTube video advertising, as these methods have a longer-lasting impact compared to cost-per-click advertising platforms.

I have already reached out to podcasters and YouTubers but have yet to receive a response. In addition to marketing efforts, I continue to provide customer support and work on features based on the feedback from my users. While I had a previous job in 2020, I found it less enjoyable compared to my current situation, as programming at a company seems to involve managing AI agents and reading Pull Requests, which I consider unappealing. I aim to avoid such roles for as long as possible.