Jamie Vardy to broadcast Bundesliga games on YouTube channel
The former England and Leicester City striker's channel will become an official UK broadcaster for seven Friday Bundesliga games this season.
Striker Jamie Vardy, 39, is set to broadcast Bundesliga matches on his YouTube channel. The former England and Leicester City player signed a deal with the German league, which will make his channel an official broadcaster for seven Friday Bundesliga games this season. Vardy's channel will be part of the Bundesliga's strategy to reach new audiences, similar to another British podcaster, Mark Goldbridge, who will broadcast 15 matches in the 2026-27 season.
The channel will air the Friday opener between defending champions Bayern Munich and Stuttgart. While traditional outlets like Sky Sport and the BBC hold broadcast rights, Vardy and Goldbridge's deals aim to attract viewers with their unique player-led format. Vardy, who made his England debut at 28 and scored seven goals in 26 appearances, is currently a free agent after his one-year stint at Italian club Cremonese ended last summer.
Written by urgent.news from Free Malaysia Today's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Jamie Vardy to broadcast Bundesliga games on YouTube channel freemalaysiatoday.com
