Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
J-pop superstar brings new meaning to A Room of One’s Own on Japan’s busiest bullet train. These days, the Tokaido Shinkansen has been full of surprises. In June, the train’s operators, Japan Central Railway (JR Central), announced it would be adding private “Supreme Class Cabins” inside the bullet train, which runs between Tokyo and Osaka, […]
Hikaru Utada, a renowned J-pop singer, has added a unique twist to Japan's Shinkansen bullet train with a new song for the Supreme Class cabins. JR Central, the train's operators, recently introduced these private "Supreme Class Cabins" on the Tokaido Shinkansen, which runs between Tokyo and Osaka. Before the cabins become available, JR Central offered passengers a chance to experience them through a commercial featuring Utada.
The commercial showcases Utada sitting in a Supreme Class cabin, singing her new song "Intentions," which will be released in autumn. The song emphasizes the concept of independence, inspired by Virginia Woolf's 1929 essay "A Room of One's Own." Utada reflects on her own "rules for being free," which include the courage to let go of things in order to protect what needs protecting.
The lyrics begin with "Jibun dake no heya," meaning "A room of one's own," and Utada sings about the courage to protect what matters. The commercial also includes a shorter 30-second version with a voiceover, highlighting the "Supreme Class debuts on the Shinkansen." Utada is seen enjoying the sense of freedom in the private space, which expands her universe within.
The cabins, set to be available from October 1, come with reclining seats, Wi-Fi, and controls for lighting, air conditioning, and onboard announcements, allowing passengers to enjoy private time during their journey.
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