Group SBF extends contract with Nike, reducing its biggest risk
O Grupo SBF estendeu seu contrato com a Nike e alterou a dinâmica das renovações futuras – um movimento aplaudido pelo mercado por reduzir os riscos de longo prazo de um negócio que já responde por mais de 60% da receita da dona da Centauro. A ação do Grupo SBF sobe 3,7% no final da […] The post Grupo SBF estende contrato com a Nike, reduzindo seu maior risco appeared first on Brazil Journal .
The Grupo SBF has extended its contract with Nike by two years to 2034 and introduced a continuous renewal mechanism, allowing for annual discussions to extend the contract by one year. This move has reduced long-term risks for the company, which generates over 60% of its revenue from the Nike business. The news caused Grupo SBF's stock to rise 3.7% and comes as a relief to investors, who had seen the stock fall 22% in the past 12 months.
The company's operation with Nike generated R$ 1.33 billion in revenue in the second quarter, with the business growing at a faster pace than the rest of the company.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
