Executive Turntable: Anh Do Named Global Head of Music at TBWA\Media Arts Lab
In this week's column, PRG appoints two to the company's C-suite, WME has a new head of marketing and more music industry hires and promotions.
Apple's creative agency, TBWA\Media Arts Lab (MAL), has announced the appointment of Ahn Do as their global head of music. Ahn Do will report directly to global CCO Brent Anderson. Do transitioned from Google Brand Studios where she served as in-house music supervisor and previously held the role of global head of music and executive creative director at Expedia Group.
During her time at Expedia Group, Ahn Do oversaw music for Expedia, Hotel.com and Vrbo. In her new role at MAL, Do expressed her belief that music has the power to evoke emotions even before one fully understands why. This belief was a key factor in attracting her to the agency. Ahn Do is particularly drawn to the "real care for craft" and the understanding of the "subtle magic that can transform a piece of work" at MAL.
Ahn Do's career reflects a diverse range of work in music, brand and film. She notably served as music supervisor on HBO's The Stroll. Brent Anderson, MAL's global CCO, expressed his excitement about having Do lead the agency's music team globally. He praised MAL for having the most talented music team in the world spread across their offices worldwide.
Anderson emphasized that music is deeply woven into the fabric of Apple's work and that Do brings the exacting sensitivity, experience and hunger needed to lead this exceptional team.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
