Art fair Art-o-rama’s winning formula: low fees, young blood, bold ideas
The 20-year-old contemporary art fair, taking place this weekend in the southern French city of Marseille, has maintained its youthful outlook and appetite for risk
Marseille's Art-o-rama art fair, which celebrates its 20th anniversary this year, is a cherished tradition that showcases emerging contemporary art alongside the laid-back Mediterranean lifestyle. With low stand fees and a focus on young, bold ideas, the fair has grown from five galleries in its early days to 38 exhibitors this year.
This year marks a significant milestone as half of the participating galleries are first-time exhibitors, including galleries from as far as Lima and Tokyo. The fair's director, Jérôme Pantalacci, emphasizes the importance of presenting ambitious and intuitive works that intrigue visitors and provide a platform for emerging galleries and artists.
The fair's international reach has expanded to include exhibitors from outside France, reflecting the changing demographics of Marseille, which has transformed from a gritty port city into an attractive destination for artists. One of the standout presentations this year is Berlin gallery Dittrich & Schlechtriem's new photographic series by German artist Lukas Städler, which explores themes of intimacy, community, and identity through the lens of Marseille.
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