Armaf Beauté marks Emirati Women’s Day with ‘Power in Every Swipe’ campaign
This Emirati Women’s Day, as the UAE celebrates under the theme “We Emerge Stronger and Better,” Armaf Beauté celebrates the women who inspire confidence, individuality and selfexpression every day. Born in the UAE, Armaf Beauté is the colour cosmetics brand from Sterling Group, whose roots in Dubai date back to 1998. With more than 25 years of expertise in beauty and fragrance, the brand brings…
On Emirati Women's Day, the beauty brand Armaf Beauté is highlighting the strength and individuality of women across the UAE with their campaign titled "Power in Every Swipe." Born in the UAE and established in Dubai in 1998, Armaf Beauté draws inspiration from the diverse expressions of beauty in the region.
At the core of Armaf Beauté's philosophy is the belief that beauty is personal and unique to each woman. The brand encourages women to "Be YOU. Always," celebrating their confidence, boldness, and individuality. This ethos extends to their skincare-infused makeup products, which blend artistic makeup application with thoughtful, skin-conscious formulations.
One of the brand's standout product lines is the Powder Matte Collection, featuring a versatile range of 12 shades. These shades cater to various moods, personalities, and expressions, allowing women to find the perfect match for their individual style. Infused with Hyaluronic Acid, the formula provides long-lasting color payoff while ensuring a comfortable, matte finish.
This Emirati Women's Day, Armaf Beauté emphasizes the message that "Power in Every Swipe" represents the empowerment that comes from a simple beauty ritual. The brand encourages every woman to celebrate her individuality, define beauty on her own terms, and confidently show up as herself. In doing so, Armaf Beauté aims to inspire and empower women throughout the UAE to embrace their unique beauty.
Written by urgent.news from Gulf News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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