Android still dominates global smartphone sales; Google’s Pixel 10a shines in one country
Updated data shows that, yep, Android is still the dominant force in the global smartphone market, but country-by-country breakdowns would hint otherwise – and Google’s Pixel series really only breaks into the conversation in one country, too.
Android continues to lead the global smartphone market, according to updated data from Counterpoint Research. The mobile operating system accounts for approximately 75% of smartphone sales, compared to iOS's 20% and Huawei's HarmonyOS at 5%. Over the past year, Android has seen a slight decline from 79%, losing 4% to Apple and 1% to Huawei.
The popularity of Samsung's Galaxy S26 series, particularly the Ultra model, has helped offset Android's overall sales decline amid the challenges posed by RAM shortages and rising costs.
While Android maintains its dominant position globally, the situation varies from country to country. Counterpoint Research's report highlights that Google's Pixel series only breaks into the conversation in one country: Japan. In Q2 2025, the Pixel 10a accounted for 7% of Japan's smartphone sales, placing it just behind Apple's iPhone 17 and iPhone 17E models.
This performance marks a continued trend of popularity for Google's budget-friendly Pixel line in the region, with the Pixel 9a previously failing to make the top-selling smartphones list.
Written by urgent.news from 9to5Google's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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