The company behind the Barretos Party, which turned sertanejo into a ‘big business’
Barretos não está dormindo na praça. A cidade paulista está organizando esta semana sua 71ª Festa do Peão – a maior festa sertaneja do País, que vai receber 1 milhão de pessoas em 11 dias. Por trás de boa parte dessa multidão está a DVT, uma empresa que nasceu há mais de 30 anos vendendo […] The post A empresa por trás da Festa de Barretos, que fez do sertanejo um ‘big business’ appeared first on…
The 71st Festa do Peão in Barretos, Brazil, is expected to draw 1 million people over 11 days. Behind the event is DVT, a company that started selling beer at the festival over 30 years ago and has since grown into a major entertainment conglomerate. DVT, led by CEO Gui Marconi, generates an estimated over R$ 500 million in revenue with an EBITDA margin of at least 20%, and is present in various aspects of the festival, including access control, food and beverage operations, and sponsorship sales.
The company has expanded its reach to other events, forming the Circuito Sertanejo with six major festivals, and has partnerships with major brands such as Ambev, Minerva, and Volkswagen.
Written by urgent.news from Brazil Journal's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
