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Japan's Toy Market Tops 1 Trillion Yen

Japan's toy market continues to expand despite the country's declining number of children, reaching a record 1.1664 trillion yen in fiscal 2025 as manufacturers increasingly target adults and introduce products reflecting social issues ranging from sustainability to investment. (News On Japan)

  • Japan's toy market reached 1.1664 trillion yen in fiscal 2025.
  • Manufacturers target adults and incorporate social issues into products.
  • Toys that teach while playing and investment games gain popularity.

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