Valencia supermarkets launch back-to-school appeal for vulnerable children
A new back-to-school campaign is giving shoppers across the Valencian Community the chance to help children from vulnerable families as […]
The Spanish Red Cross and Valencian supermarket chain MasyMas have teamed up for a back-to-school campaign to support children from vulnerable families as the new academic year begins. The initiative, which runs from August 19 to September 30, aims to provide school supplies and additional support to children who may struggle to access the resources they need.
Customers can make voluntary donations when paying for their shopping at any of the 108 MasyMas supermarkets across Alicante, Valencia and Castellón. This contribution will go towards the Red Cross's Promoción del Éxito Escolar programme, which has supported 1,776 children in the Valencian Community during the previous year. The campaign offers customers a simple way to make a difference while shopping, helping to provide children with essential stationery like notebooks, pens, exercise books and pencil cases.
Additionally, the programme includes educational monitoring, healthy snacks, and support to help children build confidence, independence and positive learning habits. By addressing the inequalities faced by children from vulnerable households, the initiative aims to give them a better chance of succeeding at school and thriving during the 2026-27 school year.
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