Tokyo Toy Show kicks off with nostalgic, new products for all generations
TOKYO (Kyodo) -- Japan's major toy trade fair opened Thursday in Tokyo with nostalgic favorites and trend-driven new products featuring themes such as
The Tokyo Toy Show commenced on Thursday, showcasing a blend of nostalgic classics and innovative new products aimed at all generations. Japan's toy industry, grappling with the nation's low birthrate, saw a record-breaking trade fair featuring 35,000 products from 185 companies, both domestic and international. The market's value reached a staggering 1.16 trillion yen ($7.3 billion) in fiscal 2025, marking a 6.3% increase from the prior year, according to the Japan Toy Association.
Tomy Co., or Takara Tomy, highlighted a board game based on the iconic role-playing video game Dragon Quest, marking the franchise's 40th anniversary. The game allows players to embark on an adventure, moving a carriage-shaped token across the board and gathering party members to become a legendary hero.
MegaHouse Corp. introduced a board game that teaches children about investing by combining assets in gold, stocks, and cryptocurrency, enabling them to pursue their dream with parental guidance. Bandai Co. unveiled the latest version of its Tamagotchi, now a wearable ring celebrating its 30th anniversary. The compact model measures just 2.8 centimeters, featuring an egg-shaped face that can nurture any of 30 virtual characters.
Model Yuna Kogawa, known as Yuchami, donned the ring at the booth, promoting its portability. The four-day event at Tokyo Big Sight, with its final two days open to the public, concluded on the weekend.
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