The latest sign of influencer commerce heating up: Levanta just raised $22 million
Creator commerce platform Levanta has raised a $22 million Series B round as it looks to drive more influencer affiliate sales on retail sites.
Creator commerce platform Levanta has raised $22 million in a Series B funding round, aiming to expand its reach beyond Amazon, Walmart, and Shopify. The affiliate marketing industry is projected to generate over $200 billion in US sales this year, with social-commerce startups like Levanta striving to tap into this potential. Levanta's CEO and co-founder, Ian Brodie, emphasizes the importance of technology and expertise in guiding retail sellers through the complexities of affiliate and creator marketing.
The company has already amassed over 90,000 vetted creators in its network, offering sales commissions in exchange for promotional content. With its focus on retail sellers and a robust platform for managing multiple marketplaces, Levanta aims to capitalize on the growing demand for influencer-driven commerce.
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