Seoul launches campaign to keep urban runners hydrated with tap water
As the scorching summer heat begins to subside in Korea, millions of urban runners across the capital are lacing up their shoes to hit the pavement. Capitalizing on the country's booming outdoor fitness culture, the Seoul Metropolitan Government and the Seoul Arisu Headquarters launched a digital campaign titled "RUNNER'S HI," aimed at encouraging joggers to stay healthy and hydrated using Arisu,…
In Seoul, the summer heat is gradually giving way to cooler temperatures, prompting urban runners to take advantage of the city's thriving fitness culture. The Seoul Metropolitan Government, in collaboration with the Seoul Arisu Headquarters, has launched a digital campaign called "RUNNER'S HI." This initiative aims to promote healthy and hydrated lifestyles among joggers by promoting Arisu, the city's purified municipal tap water brand.
The campaign's name cleverly incorporates the term "runner's high" - an exhilarating sensation experienced by runners during prolonged aerobic exercise - while simultaneously extending a friendly greeting to local athletes along the Han River.
The campaign's promotional strategy consists of a four-part short-form video series hosted on ArisuTV's YouTube channel. These lighthearted videos feature popular Korean comedian and dedicated runner Kim Yong-myung conducting informal interviews with everyday joggers at Yeouido Hangang Park. Kim engages more than 20 local runners in engaging, humorous conversations about their fitness habits, hydration techniques, and overall wellness routines.
Through these candid interactions, the campaign seeks to raise awareness about the importance of proper hydration for urban runners and encourages the use of Arisu, the city's purified tap water.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
