Seoul Fashion Week S/S 2027 to turn city landmarks into global runways
From high-concept traditional tailoring to the star-studded spectacle of K-pop, Seoul is preparing to transform its iconic urban landmarks into a sweeping stage for global style. The Seoul Metropolitan Government said Thursday that the Spring/Summer 2027 Seoul Fashion Week will run from Sept. 1 through Sept. 6, anchoring its major presentations at Dongdaemun Design Plaza (DDP) and Lotte World…
Seoul Fashion Week S/S 2027 is set to turn the city's landmark structures into a global runway. The Spring/Summer 2027 edition of the event will run from September 1st to September 6th. This major fashion week will feature 31 brand runways and spatial presentations across the capital, anchored at Dongdaemun Design Plaza (DDP) and Lotte World Tower in Jamsil.
The event aims to broaden its public reach by fusing commercial fashion, direct-to-consumer technology, and international pop culture, moving away from restricting couture to exclusive industry insiders. DDP will host the traditional core of designer collections, starting with the brand RERHEE. RERHEE, led by designers Lee Jun-bok and Joo Hyun-jung, will showcase refined tailoring inspired by the enduring value of aged artifacts. Other prominent labels are yet to be mentioned.
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