Seat accelerates in the integration of AI
La automovilística mantiene una apuesta estratégica basada en inteligencia artificial. Esta tecnología se incorpora a distintos ámbitos de su cadena de valor, desde la producción hasta calidad y compras. Leer
SEAT is leading the transformation in mobility, investing €10,000 million through its Future: Fast Forward initiative to transition to electric vehicles. The company's digitalization and innovation division, SEAT Code, develops personalized solutions for SEAT and Cupra, optimizing sales and post-sales business through process digitalization and data analysis.
In 2025, SEAT implemented a digital transformation strategy, adopting Microsoft Copilot 365 and Vortex PLAi, a catalog of AI tools, achieving efficiencies worth €5 million. The company is applying AI in areas such as logistics, production, and quality, and has launched initiatives like Field Monitoring, a platform for advanced quality management.
SEAT also promotes AI adoption through its HAI program, providing 10,530 hours of training to 3,225 professionals.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
