RedMart Now expands express delivery service to Punggol, Sengkang, Yishun and Woodlands
Operating hours have also been extended, from 7am to 10pm.
Residents in the northern and northeastern regions of Singapore can now receive their grocery deliveries, including items like bananas and milk, within 30 minutes, starting as early as 7am. Express grocery delivery service RedMart Now, launched in February 2026, has now expanded to serve Punggol, Sengkang, Yishun, and Woodlands.
Previously operating within south-central and western Singapore, the service has also extended its operating hours from 10am to 9pm to 7am to 10pm, responding to customer requests for earlier delivery options.
Orders placed on RedMart Now come with a $3.99 service fee and a $5.99 shipping fee for orders under $30. However, the shipping fee is waived if the order total exceeds $30. To accommodate the growing demand, RedMart Now has quadrupled its fleet of delivery vans and motorcycles. In response to reaching more customers in the additional areas, RedMart opened a new fulfilment centre on August 20 to better serve these regions.
Plans are in the works to further expand the RedMart Now service to more areas and establish additional fulfillment centers. The company declined to disclose the exact locations of these centers, noting that their sizes range between 3,000 and 5,000 square feet and are strategically placed near residential areas, considering factors such as government approvals, proximity to highway exits, connectivity points, and local demand.
Martin Daney, senior vice-president and head of RedMart, highlighted the company's goal of generating incremental business through these expansion efforts. He also mentioned that orders have increased sixfold since the launch of the express grocery delivery service, though specific figures were not disclosed. Venkat Shankar, RedMart's chief logistics officer for Lazada Singapore, stated that they aim to serve the entire island by the end of 2026.
With strong customer support, the company notices an influx of orders just minutes after opening at 7am.
RedMart Now primarily caters to customers purchasing short-lived products, such as fresh produce, dairy, and chilled items, in addition to their regular RedMart orders of non-perishable items like toilet paper or food items with longer shelf lives, like rice. Daney explained that customers previously waited for larger RedMart orders to consolidate their shopping, but now, RedMart Now serves as a convenient midweek top-up for fresh essentials.
The investment in RedMart Now is significant, as RedMart has been steadily investing in its Singapore logistics capabilities over the years. While specific figures related to this investment were not provided, it is clear that RedMart is committed to enhancing its Singapore operations. Lazada, the parent company of RedMart, reported a 9% revenue increase of 268.95 billion yuan (S$50.82 billion) for the quarter ending June 30, 2026, compared to the same period in 2025.
RedMart ranks number one in Singapore in daily customer reach and online grocery sales by gross merchandise value.
According to Venkat, Singapore's quick commerce market, which includes grocery deliveries, was valued at US$368 million (S$467 million) in 2025 and is projected to grow to US$503 million by 2031, with a compound annual growth rate of 5.34%. Lazada customers may soon have access to more than just groceries delivered within 30 minutes, as RedMart's logistics infrastructure and network can support an even wider range of services.
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