Panama Unveils Nation Brand to Draw Tourists and Investors
The Panama nation brand was presented on August 26 as Panamá, Anfitrión del Mundo. Promtur budgeted US$6.5 million over two years for design and rollout. The post Panama Unveils Nation Brand to Draw Tourists and Investors appeared first on The Rio Times .
Panama has unveiled a new national brand, Panamá, Anfitrión del Mundo, or Panama, Host of the World, to attract tourists and investors. The campaign, launched on August 26 at the Panama Convention Center in Amador, is backed by a US$6.5 million budget over two years. It covers tourism, investment, exports, and culture under a single identity.
The brand emphasizes hosting over sightseeing, reflecting Panama's role as a host country. Promtur, the tourism promotion fund, allocated the budget for design, market research, creative design, and international deployment. The initiative is part of a broader effort to define Panama's identity beyond the Panama Canal. The new brand's slogan, Panamá, Anfitrión del Mundo, means Panama, Host of the World in English.
The campaign highlights four pillars: generosity, connection, diversity, and trust. Promtur's budget and the rollout timeline were not specified in the source material.
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