New Episode of JaneWallStreet’s ATT: Trailblazing Sports Group Founder Sara Gotfredson
On the latest episode of JaneWallStreet Presents: At The Table, Deirdre Lester sits down with Trailblazing Sports Group Founder Sara Gotfredson. In this hour-long conversation, the two surface and talk through a multitude of actionable insights including: women’s sports outperform on favorability and purchase intent, the need for a multichannel strategy in women's sports, a trio of emerging…
In the latest episode of JaneWallStreet Presents: At The Table, Sara Gotfredson, founder of Trailblazing Sports Group (TSG), discusses the importance of women's sports in media and finance. TSG's Sara Gotfredson highlights how women's sports outperform in terms of favorability and purchase intent, making them a valuable target for brands planning their 2027 media budgets.
Gen Z represents the fastest-growing segment of the women's sports audience, and investing in women's sports can provide a strong return on investment (ROI) for brands.
Gotfredson emphasizes that a multichannel strategy is crucial for success in women's sports. While securing major league and team partnerships is essential, brands should also invest in other channels, such as supporting athletes, long-tail media, and experiential activations at major events like the Women's World Cup in Brazil. The 2028 Summer Olympics will provide an accessible entry point for brands to engage with fast-growing sports like softball, surfing, and flag football.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
