MLB players union backs VIP sportsbook marketing ban amid CBA talks

The MLB Players Association (MLBPA) has expressed support for a ban on players appearing in personalized sportsbook marketing, particularly within VIP or tier programs, as negotiations for a new collective bargaining agreement (CBA) progress. MLBPA General Counsel Jeffrey Perconte shared this stance in response to a letter from Senators Richard Blumenthal, Paul Tonko, and Valerie Foushee, who had inquired about the potential for "predatory perks" for problem gamblers.

The MLBPA's position is to allow players to engage in sportsbook endorsements, similar to commercial relationships with MLB clubs, but only if there are clear boundaries in place. Perconte stated that the Association is prepared to support CBA restrictions that prohibit players from participating in personalized marketing campaigns connected to VIP or tier programs.

Additionally, the MLBPA is advocating for broader restrictions on in-game betting, including wagers based on individual player performances, such as hits, runs, home runs, home runs, or injuries. The union maintains that while MLB has rejected this proposal in the past, they remain committed to pursuing it during ongoing negotiations.

The MLBPA also emphasized the importance of fan protection, even if it means prioritizing it over gambling revenue, highlighting that MLB has been hesitant to adopt this approach thus far.