Man City unveil AI-inspired kit created by fan on 'lunch break'
Manchester City have unveiled a new AI-inspired design for this season's third kit - the first time in professional football that such a tool has been used. Supporters were given the opportunity to design the Puma kit using a custom generative AI tool which turns written prompts into kit designs within seconds. City fans from more than 200 countries forwarded their vision for what the third kit…
Manchester City has introduced a groundbreaking new AI-inspired design for their third kit this season, marking the first instance in professional football of using such advanced technology. To create the Puma kit, supporters were invited to contribute by using a custom generative AI tool capable of transforming written prompts into kit designs in mere seconds.
Fans from over 200 countries submitted their ideas, resulting in an impressive 180,000 unique shirt concepts. After an overwhelming 1.7 million ratings, the top designs were narrowed down to ten finalists. Fans then voted in January 2025, and the winning design was chosen. The creator of the winning kit, lifelong City fan Elliott, shared his excitement, stating that designing the kit was a genuine honor.
He mentioned that he developed the design during his lunch break using Puma's AI creator, never imagining it could become a City kit. Elliott's journey from fan to designer was highlighted as a remarkable experience, encompassing receiving feedback on the design and witnessing it on the players during a kit shoot.
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