JSAID, LBS to Boost Africa’s Interior Design Industry
Ayodeji Ake Jenniez School of African Interior Design (JSAID) has partnered with Lagos Business School, Pan-Atlantic University (LBS), to develop and deliver executive education programmes. The programme is designed to
The Ayodeji Ake Jenniez School of African Interior Design (JSAID) has teamed up with Lagos Business School, Pan-Atlantic University (LBS) to bolster Africa's interior design sector. This collaboration aims to enhance executive education programs, focusing on improving business, leadership, and entrepreneurial skills among Nigeria's interior designers and creative entrepreneurs.
The initiative involves the Executive Interior Design Business Leadership Programme, a groundbreaking program that merges LBS' academic expertise with JSAID's industry-specific knowledge and experience.
Dr. Jennifer Chukwujekwe, the Founder and CEO of JSAID, emphasized that their mission extends beyond fostering creative prowess. They are dedicated to cultivating design professionals capable of building successful businesses, leading high-performance teams, and making significant contributions to Africa’s creative economy. This partnership with LBS aligns with their belief that the future of the design industry will be shaped by leaders possessing both creative and business intelligence.
Victor Banjo, the Executive Education Director at LBS, echoed similar sentiments. He stressed that Lagos Business School is dedicated to nurturing responsible leaders who can generate lasting value in their organizations and society. Through this collaboration, they aim to equip interior design professionals and creative entrepreneurs with the necessary leadership capabilities, strategic perspective, and business acumen to foster growth and innovation within the industry.
As Africa's creative industries continue to evolve and expand, there is an increasing demand for design professionals who possess not only creative skills but also the strategic, leadership, and business management competencies required to construct sustainable and competitive enterprises. The joint program will address this requirement by providing participants with practical tools to strengthen their organizations, stimulate innovation, and expand their businesses.
The curriculum will incorporate classroom instruction, virtual learning, executive coaching, project-based assignments, and hands-on learning experiences to tackle crucial aspects such as strategy, leadership, innovation, entrepreneurship, customer experience, organizational growth, and business sustainability.
In addition to the executive program, the partnership will facilitate tailored corporate programs, conferences, masterclasses, design forums, workshops, research initiatives, publications, and industry knowledge exchange. These initiatives aim to advance professional practice and leadership across Africa's design ecosystem. Under this arrangement, LBS will offer faculty, subject matter experts, academic oversight, learning materials, assessments, and access to executive learning and networking opportunities.
Conversely, JSAID will contribute industry expertise, market insights, and sector engagement to ensure the program remains relevant to the dynamic and expanding design and creative industries in Africa. This collaboration marks a significant stride towards strengthening leadership capacity within Africa's interior design industry and nurturing a new generation of professionals equipped with creative expertise, strategic thinking, entrepreneurial mindset, and business leadership capabilities necessary to build sustainable, scalable, and globally competitive enterprises.
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