Ireland has highest EU rate of paid film and TV streaming
Almost two thirds of Irish internet users paid for film, TV or sports streaming services last year, which is almost twice the average in the EU.
Ireland leads the European Union in the percentage of internet users who pay for film, television series, or sports streaming services, according to Eurostat figures. Censuswide research corroborates this, indicating that 66% of adults in Ireland pay for at least one streaming service, with an average monthly spend of €41.93. Eurostat data reveals that 63.9% of Irish internet users, aged 16 to 74, had a subscription to such services in 2025, surpassing every other EU country.
Denmark and the Netherlands follow with 61.1% and 59.2%, respectively. This rate is almost double the EU average of 32.7%. Bulgaria's internet users are the least likely to pay for this type of subscription, at 9.3%. Across the EU, film, series, and sports services are the most common subscriptions, with 23% of users paying for them.
Other popular services include music streaming (23%) and online news sites (7.2%). Despite the popularity, seven out of ten Irish subscribers have cancelled at least one service in the past year, primarily due to rising prices.
Written by urgent.news from RTE News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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