InstaAstro Bags $12 Mn To Build AI Tools, Expand Online Pooja Services

Online astrology platform InstaAstro has secured $12 Mn (approximately ₹114.5 Cr) in a Series A funding round led by venture funds Singularity AMC and Artha Venture Fund. Founders Nitin Verma and Artha managing partner Anirudh Damani also participated. The capital injection will fuel regional and international expansion, enhance pooja seva services, and boost product development using AI.

The startup, established in 2021, boasts 12 million registered users and over 5,000 verified experts across 183 countries. Revenue is largely driven by users in the Indian diaspora, accounting for roughly 25% of total income, with rapid growth in Tier II and III cities. InstaAstro's annual revenue has reached ₹200 Cr (about $21 Mn), with operating revenue increasing 113% to ₹111 Cr in FY26.

The funding brings the startup's total capital raised to around $14.73 Mn. As India's faith commerce and digital astrology sector is projected to be a $1.8 Bn market by 2030, the number of D2C faith commerce startups has surged to over 900 in the past decade, with spiritual tech ecosystem players totaling more than 1,400. Major competitors include Astrotalk, Astroyogi, Teller Live, and Melooha, while niche companies such as Vama, AppsForBharat, DevDham, Utsav App, and Japam offer services like virtual darshans, live-streamed pujas, and religious products.