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How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

We haven't written up this one. Marketing Dive has the full story — the link below goes straight to it.

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Why climate extremes will not stop expansion of China’s nuclear power industry

While extreme weather is disrupting nuclear power generation in some parts of the world, it is unlikely to derail China’s rapid expansion in the sector, according to an industry specialist. The unusually hot and dry summer has disrupted reactors across Europe, forcing units to shut down from France to Romania, as river levels have fallen…

Why climate extremes will not stop expansion of China’s nuclear power industry

While extreme weather is disrupting nuclear power generation in some parts of the world, it is unlikely to derail China’s rapid expansion in the sector, according to an industry specialist. The unusually hot and dry summer has disrupted reactors across Europe, forcing units to shut down from France to Romania, as river levels have fallen…

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