HiteJinro’s JINRO Campaign With BTS’ V Surpasses 500 Million Views

HiteJinro's inaugural global campaign, featuring BTS member V, has surpassed 500 million views since its launch, two months ago. This achievement underscores the expanding global footprint of the JINRO brand. A company spokesperson announced on August 27 that content associated with their 'My Favorite JINRO' campaign has garnered over 500 million views across international social media platforms.

The campaign's principal ad has amassed more than 300 million views, while total interactions, comprising likes, comments, and shares, have reached around 10 million. The initiative has also bolstered HiteJinro's online presence abroad. Following the teaser release, the company's global social media channels garnered approximately 200,000 new followers.

Designed to introduce JINRO to worldwide consumers, the campaign stars V, who functions as the brand's global ambassador. HiteJinro has progressively released campaign materials, comprising posters, teaser content, the main advertisement, and short-form videos, generating multiple online encounters for consumers. The campaign sparked a notable response in Japan, where the teaser poster briefly topped Yahoo!

Japan's real-time trending searches upon its release. Related content has also propagated organically through social media and fan communities, with overseas consumers sharing photos of JINRO products and outdoor advertisements. Simultaneously, HiteJinro has expanded the campaign into major cities worldwide, with outdoor advertisements displayed in locations such as Times Square in New York, Toronto, Beijing, Shanghai, Tokyo, Ho Chi Minh City, Manila, and Sydney.

Since late last month, the campaign video has been featured on large digital screens in New York's Times Square. The company's approach hinges on leveraging V's international recognition to forge an initial connection with younger consumers and K-pop enthusiasts, subsequently magnifying JINRO's exposure. Instead of relying solely on conventional advertising, HiteJinro integrates social media content, fan-driven engagement, and high-profile outdoor campaigns to fortify its international presence.

The results imply that the campaign transcends mere advertising exposure. The swift accumulation of views and user engagement, coupled with the rise in social media followers and organic sharing, suggests that the campaign is cultivating sustained interest among overseas consumers. HiteJinro intends to persist in employing global marketing initiatives to reinforce JINRO's brand identity and amplify consumer familiarity in international markets.

Hwang Jung-ho, executive vice president of HiteJinro's Global Business Division, stated that the company will continue developing diverse marketing activities to convey JINRO's brand values, deepen engagement with consumers worldwide, and expand the brand's popularity globally.