Good Good Golf ad fallout deepens as Callaway ends partnership, retailers pull gear and Golf Channel delays show
A controversial ad from Callaway Golf that was made by Good Good Golf has caused a firestorm online for showing a male player shoving a female golfer to the ground after she attempts to use his driver.
Callaway Golf has ended its partnership with Good Good Golf following a backlash over a controversial advert. The ad, which was released online before being pulled, showed a male golfer shoving a female golfer to the ground after she attempted to use his driver. The commercial sparked widespread outrage over its depiction of violence against women, with many calling for a boycott of Callaway products.
According to Yahoo Sports, the online video showed Garrett Clark, co-founder of Good Good Golf, knocking Epson Tour professional player Alexis Miestowski to the ground when she attempts to reach for his driver. Callaway said it had reviewed the matter and has ended its relationship with Good Good, effective immediately. The company also stated that it was committing $1 million to support organizations working to prevent violence against women, as reported by Front Office Sports.
The fallout from the advert has continued, with retailers pulling Good Good Golf gear and Golf Channel delaying a show. Callaway blamed its own poor internal review processes for the ad, stating that it had listened and reflected deeply on the hurt and disappointment caused by the video. The company said that it had heard from individuals who shared personal experiences related to violence against women, and that such violence is unacceptable and should never be trivialized or normalized.
Brief written by urgent.news from MarketWatch Top, Yahoo Sports, Golf.com, Front Office Sports — 4 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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