Firm fined for hounding elderly people with nuisance calls claiming to stop … nuisance calls
Elderly Aids Ltd, which sells call-blocking devices, made 758,053 cold calls between May 2024 and February 2025 A company that made its money promising to protect elderly people from nuisance calls has been fined £190,000 for “hounding” them with hundreds of thousands of nuisance calls of its own. The Information Commissioner’s Office (ICO) said Elderly Aids Ltd, a company selling call-blocking…
Elderly Aids Ltd, a firm that sells call-blocking devices, was fined £190,000 by the Information Commissioner's Office (ICO) for making 758,053 nuisance cold calls to elderly people between May 2024 and February 2025. The calls aimed to sell the company's products, despite numerous complaints about aggressive, misleading, and unidentifiable callers.
The ICO criticized Elderly Aids Ltd for bombarding people with the very nuisance calls it claimed to protect them from. The company ignored ICO requests for information while continuing to make calls and even tried to strike itself off the Companies House register once it became aware of the investigation. The ICO's head of investigations, Andy Curry, expressed concern over the company's disregard for the law and the vulnerable people it harassed.
Elderly Aids Ltd also attempted to remove itself from the register of companies and is now registered at a default address. The ICO ordered the company to cease making illegal marketing calls and emphasized that such behavior undermines consumer trust and causes significant distress. If the company fails to pay the fine, the ICO threatens further legal action, including disqualifying the company's directors.
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