Do we really need a foldable iPhone? Heck yes we do.

On January 24, 2007, the stage at Macworld convention in San Francisco bore witness to the unveiling of a new Apple product category: the iPhone. In a bold move, CEO Steve Jobs declared his ambition to capture 1% of the mobile phone market by the end of 2008. Fast forward to 2021, and the iPhone has come close to fulfilling that promise, with Apple selling around 10 million units annually.

Today, Apple is all set to launch a groundbreaking iteration of its flagship smartphone, the iPhone Ultra, in September. The Ultra is rumored to be the first foldable iPhone, set to redefine the form factor of the device we have come to know. Folding out into a tablet-like display when unfolded, this device promises to deliver a more immersive and versatile user experience.

Foldable phones are not exactly a new concept, with Samsung and Motorola already having a presence in the market for several years. However, Apple's entry into this arena is a significant leap forward. The company has always been cautious about introducing new technology and waits until it's perfect. At a time when the company sells millions of iPhones every week, it makes sense for Apple to ensure the foldable design is top-notch before bringing it to the masses.

Even though the iPhone Ultra will undoubtedly come with a hefty price tag, the device might find its audience among those who value the extended display for reading, watching movies, or even doing a bit of light work on the go. With the addition of a larger display, app creators will have the opportunity to innovate their products, leading to a wider range of innovative software solutions.

While the initial market for the Ultra might be limited, given the price and the fact that it is essentially a combination of an iPhone and an iPad mini, Apple's strong presence in the smartphone market could make it the most popular foldable model once it hits the shelves.