Digital creators, gov't join forces to reclaim Korean culture
For social media feeds, gimbap often gets dismissed as Japanese sushi, and kimchi’s signature bite is mistaken for a splash of vinegar. To Cookim — a creator with 1.6 million YouTube subscribers—those lazy comparisons miss the point entirely. "Gimbap isn't 'Korean sushi.' It’s a completely distinct dish with its own history, flavor and identity," says Cookim (@Cookim97), whose channel banner…
Digital creators are collaborating with the government to safeguard and promote Korean culture through social media, according to a joint effort. Cookim, a YouTube sensation boasting 1.6 million subscribers, is leading the charge, debunking common misconceptions about Korean cuisine. He clarifies that gimbap is not Japanese sushi, but a distinct dish with its own history and flavors.
Kimchi, another staple, is not simply vinegar-infused but undergoes slow, traditional fermentation. Cookim's impactful video on kimchi garnered over 120,000 views within seven months. In addition to solo endeavors, Cookim has joined forces with FACTS: Korea, a cultural accuracy initiative spearheaded by the Korea Ministry of Culture, Sports, and Tourism.
Together, they have launched a series of videos addressing widespread culinary myths, garnering thousands of views. Cookim's partnership with FACTS: Korea exemplifies the growing trend of digital creators aligning with government initiatives to preserve and share Korean heritage.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Digital creators, gov't join forces to reclaim Korean culture koreatimes.co.kr
