Digital creators, gov't join forces to reclaim Korean culture
For social media feeds, gimbap often gets dismissed as Japanese sushi, and kimchi’s signature bite is mistaken for a splash of vinegar. To Cookim — a creator with 1.6 million YouTube subscribers—those lazy comparisons miss the point entirely. "Gimbap isn't 'Korean sushi.' It’s a completely distinct dish with its own history, flavor and identity," says Cookim (@Cookim97), whose channel banner…
Digital creators and government bodies are collaborating to safeguard and promote Korean culture, particularly in the realm of cuisine. Korean social media influencer Cookim, who boasts 1.6 million YouTube subscribers, is at the forefront of this effort. Cookim passionately argues that gimbap, a popular Korean dish, is not merely Japanese sushi, and that kimchi's distinctive tang is not merely a result of vinegar, but rather the outcome of slow, traditional fermentation.
Cookim's mission is to educate the world about Korean food, as evidenced by his viral video that clarified the traditional fermentation process behind kimchi, gaining over 120,000 views in just seven months. His work extends beyond individual videos, as he has partnered with FACTS: KOREA, a cultural accuracy initiative spearheaded by Korea's Ministry of Culture, Sports and Tourism.
This partnership has resulted in a series of videos aimed at dispelling widespread culinary misconceptions, which have collectively garnered thousands of views.
Cookim's collaboration with FACTS: KOREA is part of a larger trend, as digital creators are increasingly partnering with government entities to ensure the accurate representation and preservation of Korean culture. This joint initiative underscores the importance of combating misinformation and celebrating the unique culinary heritage of Korea.
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- Digital creators, gov't join forces to reclaim Korean culture koreatimes.co.kr
