CoComelon production company to start using AI to produce mind-numbing content
A report from 404 Media lays out Moonbug Entertainment's newfangled policy.
CoComelon, the YouTube sensation that captivates toddlers and confounds parents, is shifting its focus toward artificial intelligence, as revealed by an investigative report from 404 Media. Moonbug Entertainment, the creators of CoComelon and Blippi, is drafting an "AI Bible" to guide their artists in utilizing AI for content creation.
The policy, currently in its early stages, allows the use of AI for tasks like ideation, scripting, storyboarding, design, and animation, but prohibits AI from generating key creative elements such as characters, storylines, and song lyrics. Moonbug's guidelines stipulate that AI should serve as a tool to assist human artists, not replace them entirely.
The company's new AI policy, while ensuring consistency in the characters' appearance, still maintains a human presence in the production process. This includes frame-by-frame human review and multiple rounds of iterations and feedback. Artists are permitted to generate "generic" elements like background objects and clothing, or create 3D turnarounds from existing 2D characters.
However, they cannot overuse AI for tasks like voice actor performance changes without legal approval, or generate entirely new characters. Moonbug's pivot to AI comes after signing a deal with Disney+ in May 2025, which had previously been considering the integration of AI-generated content on its platform. The impact of this policy on the production of CoComelon: The Movie, set to release in February 2027, remains to be seen.
Written by urgent.news from The A.V. Club's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
